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Spotlight on Northern Region for national patient safety campaign launch

11 April 2013

If you have recently noticed a flurry of communications activity relating to patient safety and falls in particular there’s a good reason for it. The Health Quality & Safety Commission’s national patient safety campaign is being officially launched in Auckland on May 17, putting the Northern Region firmly in the spotlight.

The Auckland launch is in partnership with First Do No Harm, while other regions will be holding local launches in support of the national initiative.

“The national patient safety campaign will be progressed in stages,” says Health Quality & Safety Commission General Manager Karen Orsborn, who represents the Commission at the First, Do No Harm Steering Group meetings. “We are beginning with a focus on falls prevention in hospitals and the community. The Northern Region stands out for the very good progress it has made on reducing falls with harm in hospitals and residential aged care. We acknowledge this and are working together to see how we can assist and learn from each other on the national falls programme, and will continue to do so as the national campaign progresses into other priority areas.”

To ensure the national campaign messages and approach are consistent with those already embedded in the Northern Region, First, Do No Harm has become the conduit for disseminating information about the national campaign within the Region. The Commission and First, Do No Harm have been working on a memorandum of understanding to achieve this.

“The Region, and in particular communication managers and quality and improvement managers, advised us they wanted streamlined and consistent patient safety messages and this would be confusing coming from two separate sources,” says First, Do No Harm Programme Manager Jacqueline Ryan. “While this has meant some extra work for our team we cannot lose sight of the objective: both campaigns exist to improve the patient experience and patient outcomes.”

In readiness for the launch both the Commission and First, Do No Harm have been involved in considerable behind the scenes work, which has included the development of a number of resources. The cameras and lights will continue for some time yet as First, Do No Harm prepares a video about its activities to date and searches for new stories about regional activities to add to www.firstdonoharm.org.nz.

For more information about the national patient safety campaign click here